People come to Google to research complex topics and discover products and services that fit their needs. As the Search experience becomes smarter and more conversational, we’re using Gemini models to experiment with new ad experiences designed to provide engaging, helpful answers that connect people with businesses.

Designing digital products for young people presents unique challenges because they have distinct, yet rapidly-evolving needs, goals and motivations. This work was an important part of Meta’s commitment to the best interests of children, and is being used to influence policies, products, and features to ensure the needs of young people are met.